How to Use Amazon Influencer's My Content Feature

If you thought Amazon Influencer was just about filming product videos and hoping someone watches, there is a feature worth opening: My Content. It is where you upload product videos straight to Amazon, and it is easy to miss while you are still learning the platform.

Uploaded videos that get approved can show up on your storefront, and eligible ones may be considered for other Amazon placements too. There is no guarantee on the extra placements, so treat them as a bonus, not the plan.

Tutorial

1. Open the My Content feature in Amazon Influencer. This is the part of the platform where your product videos live.
2. Upload your product videos directly to Amazon through My Content. You are not routing them through another app or a link in your bio.
3. Wait for approval. Approved videos are the ones that can appear on your storefront, and eligible videos may be considered for additional Amazon placements.
4. Check views and average watch duration in Creator Hub. Those two numbers tell you which product videos people actually stay for.

Wrapping Up

My Content gives you a place to publish product videos on Amazon itself, with your storefront as the first stop and other placements as a maybe. Watch duration in Creator Hub is the honest signal, so use it to figure out which videos to make more of. Upload one, let it get approved, and see what the numbers say.